Activating MLB Jewel Events

Charlotte’s Web CBD launched its new product line, ReCreate, at the 2023 ASG. ReCreate needed to create an activation around the MLB Jewels Events. 

Charlotte’s Web Jewel Event KPI

• Find additional activation opportunities around MLB Jewel Events. 
• Reinforce CW’s commitment to the MLB Partnership

Concept/Activation: Working with PSP, I negotiated for MLB Jewel Event programs for the 2023 MLB All-Star Game, National League Championship Series, American League Championship Series, and the 2023 World Series.